Readers who have ever wondered what it is like to be at a corporate product launch got the most real-time coverage ever during this week’s John Deere Product Launch. I spent a day with a group of U.S. and Canadian ag journalists, bloggers, machinery writers and self-proclaimed ‘ag nerds’ as they took in the opening show, demonstrations, and visited with factory managers and John Deere leadership.


MachineSync (shown above) was my favourite product launched. Imagine.. combines and grain carts in a field, grain cart driver can see on his screen when the combine is full, pulls within range of the combine and the combine driver takes over control of the tractor to ensure a perfect fill on the grain cart... every time. Not a grain lost. As the Ag Management Solutions group put it, the "tractor - combine square dance becomes that easy". 10 vehicles, 3 miles, 1 integrated solution. Pure innovation.
Beyond the products, the work that goes into Intro is just as impressive for me. The ‘reveal night’ could easily be compared to a circus with 500 hp tractors and combines wheeling circles through a smoke and light show. Months of preparation and weeks of practice come together in a 2 week program, that sees over 5000 people from dealers across Canada, the U.S. and Australia attend. It’s not uncommon for me to feel overwhelmed at least once while watching the show.

If you can't wait for your favourite ag publication to hit the mailbox this week, you can check out some of the links below (if you haven't already)!
- Canadians will especially want to check out AgWired’s interview with our Solutions Specialist, Allan Wiens on the new HydraFlex Draper platform.
- Photos of the entire media event and R Series tractor story on AgWired.
- Get the inside scoop on both the John Deere and AGCO product launches on Scott Garvey's eQuip blog.
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